It’s nearly 60 years of local experience that sets us apart.
Grant and Christina Penrose have spent much of their professional lives buying and selling homes in Brisbane, specifically in the Western Suburbs, with a love and passion that can only come from living and working in the area for over three decades. The highly dedicated Penrose team work with a promise to remain constantly available to their clients, to provide ease of information, use their finely honed negotiation skills and constantly display an all-consuming love for the community and for the work they do within it. They combine a passion for people with an ethical approach to work and an unmatched local knowledge to bring you the best service and your dream results every time.
When working with Grant and Christina, you will receive a wealth of experience in all areas of sales and real estate – including that of Grant being a skilled Auctioneer. Grant received his Auctioneer license in 1994 to serve his clients and expand his property knowledge. He has never stopped learning about auctioning properties and loves to be able to provide the full service to his clients. When signing on with Penrose, you will receive Grant’s complimentary Auctioneering skills should your house qualify for sale by auction or openn negotiation. Grant strongly believes that ‘nothing is worth doing unless it’s done properly’ and he takes pride in reaching the goals of each client, working hard to witness the joy from both the buyer and seller on auction day.
When you choose Grant and Christina, you are gaining their depth of experience and personalised attention. All communication, open homes and buyers inspections are handled by them personally. Selling your home is an emotional experience, and every home, family and reason for selling is different. The Penrose team can empathetically and genuinely work with you to make the selling experience as easy and enjoyable as possible, without leaving you feeling overwhelmed or confused.
Grant and Christina are there for you every step of the way to help you make decisions that are the best practical options, without letting emotions interfere. They will combine their knowledge of your local area with the look, feel and potential improvements that could be made to your home, to create a property that is ready to sell for your dream price. They will provide you with all the information and options on different ways to sell your home, so the choice is yours. Whether you want to use auction, private treaty or Openn Negotiation, you will have everything you need to make an informed decision. The Penrose team can work with you to achieve your goals and put your listing at the top of the ‘sold’ pile, all the while making the process a special and tailor-made experience.
When signing on with Penrose, we promise you integrity and attention to detail. We offer you a complimentary walkthrough video of your home, so potential buyers can grasp a true insight into the property along with everything it has to offer. Grant and Christina will point out the features, beauty and benefits of your property and focus on its strengths and selling points. This is especially beneficial to suit busy lifestyles, interstate and overseas buyers, allowing them to view the property as many times as they like from wherever they are. This gives buyers the confidence and knowledge to seize their opportunity and in turn helps Penrose sellers achieve their goals.
Our complimentary fact sheet provides prospective buyers with everything they will need to make an informed decision and move forward with their new home. From the land size through to what the current owners love the most about the home, our detailed fact sheets allow buyer to be aware of all the features and benefits of your home. On the other hand – the Penrose fact sheets allow the owner to bring their love and knowledge of the property to the potential buyer, offering full disclosure about the hidden value that comes with the lifestyle they can expect in their new home, helping to sell for more!
Grant and Christina are certified Openn Negotiation agents. Openn Negotiation is an online auction platform available at Penrose, and with Grant as your experienced auctioneer, you will save the costs usually paid for this service and will get the most for your property.
The benefits to Openn Negotiation include:
Flexible Terms allowing the participation of all buyers with flexible auction dates, achieving the best final price for the seller.
Better Prices in Less Time with simple, secure and transparent negotiation.
Real Time Feedback to encourage buyer competiton in a shorter time frame, with the ability to watch bids as the come in and gain the best price with real time knowledge.
Openn Negotiation brings the most transparent and informed bidding to sellers and the seller can have confidence in the property reaching maximum market value. With Openn Negotiation, buyers can be anywhere in the world and are pre-qualified prior to being able to bid on your property. This means more buyers are able to participate which increases competition and gives you a better chance of realising your best result!
The Penrose team know what it takes to prepare your home for sale and make your property stand out from the rest, and that's what they will do for you, adding to your goal price in record time. The Penrose’s work with their expert, trusted team of handymen and tradesmen to prepare your home to the highest standard for sale, project managing painters, handymen, carpets, plumbing and more, to get your home ready quickly with less stress for you.
Preparing yourself and your home for sale will have a dramatic result on the speed of sale and the final price point. Grant and Christina can pinpoint troubled areas that require your attention to result in a stunning and effective open home. With superior experience and thousands of sales under their combined belts, Grant and Christina know what it takes to stage your home beautifully and to make your home suit the tastes of each potential buyer while communicating and engaging skilfully and genuinely. Grant and Christina will manage the sale preparations for you, making the sale of your home hassle free.
If you are looking for a quick and efficient sale – an auction is the way to do it. When deciding between an auction and a private sale, you need to consider:
An auction environment has the potential to increase the property’s value, boost the buyer’s emotional connection, offer the most profit, and grant you with a set date that your house will sell. Additionally, an auction will offer the most return on your marketing costs and offer a quick sale and an immediate cash unconditional contract.
It is always best to choose an agent that has rich local knowledge and experience selling in your region. They should be available to you for any questions you may have, easy to talk to, experienced negotiators with a proven track record in the method of sale you wish to use. Agents should be up to date with current marketing trends and opportunities and be passionate about promoting the features and benefits of your property well, with consistent and with the best interests of your property in mind.
Open homes are an excellent marketing tactic and are a great way to get the maximum amount of people viewing your property. Open homes provide a cost-effective and simple way to bring in a broad number of potential buyers, including those who drive past, and you can prepare your home to shine on inspection day. You don’t have to host an open home but they are highly recommended for a quick and efficient sale and for creating competition among potential buyers.
The amount of time it takes to sell your property depends on several factors such as the current housing market of where you live, the readiness of your property and the local knowledge of your agent. When choosing Grant and Christina, your property has the best chance to sell quickly due to their in-depth knowledge and experience selling houses in Queensland. They will know the best tips and tricks to get your home up to standard in both looks and value, and how to not only get buyers through the door but to turn the buyer’s interest in your property into a sale.
Ideally, your home should be listed during a sellers’ market – where more buyers are searching for houses than people selling them. Spring is the most popular time to sell, which can work in your favour or against you, but Autumn is a close competitor, and you may experience benefit from selling during a traditionally quieter period. Your property will have a specific ‘best time’ to sell, dependent on your location, surrounding sales market and the weather trends of your region, and your agent can work with you to determine the ripest time to list your property.
Marketing and advertising are essential components to selling your home. If buyers are not informed that your property is available and open for inspection, it can stay on the market for a very long time and potentially sell for a low price. Your agent should have a proven track record of successful marketing campaigns with strategies for advertising that will reach the largest number of potential buyers. Grant and Christina offer low or no cost options that capitalise on their extensive database, along with other alternative marketing strategies with proven results.
Australia has some of the most stringent purchasing rules in the world for overseas property investors, so targeting an overseas buyer may not be as effective as an interstate or local buyer. We provide a video tour showing the features and benefits that will give the best insight into your home for buyers who are unavailable to attend the inspections. We have a network of buyers beyond Brisbane and can extend your advertising to match these buyers by listing in national and international sites, in most languages, and by taking advantage of the RE/MAX network in over 100 countries around the world. The right agent will know how to feature the best parts of your home and get the most eyes on your property, whether they are local or international, and should be flexible to work with you and the buyer to achieve the best results.
There are several costs involved with selling your property. Grant and Christina work with honesty and integrity and can walk you through all costs you should expect to encounter and suggest budget-friendly or easy payment options. Some essential yet costly aspects you may not have considered include the cost of a conveyancer to ensure all legal matters are taken care of, the marketing costs, the costs of staging and possibly editing the interior of your home, and the building and pest inspections. Most of these costs can be included in Easy Ad Pay so you don't have to cover them all up front.
